Clarity & Commercial Momentum for Founders & Small teams

From cash flow coaching to investor readiness

get the finance and strategy going

Dynamic picture of a cyclist riding downhill

I work with ambitious founders, associations, and investors who want better financial clarity and decision-making—but don’t want to hire a full-time CFO.
My background blends strategy, finance, sales ops, and board communication. I’ve worked across startups, family businesses, and nonprofits to help them move faster with more confidence.

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Years of experience

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Years of experience

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Years of experience

Service Overview

For Founders & Startups

Align pitch, KPI, and financials to raise smarter

GTM lead, commercialize faster with part-time support

Right hand man to help with analysis and structure

Clients: Startups, pre-seed, founders, accelerators

For Founders & Startups

Align pitch, KPI, and financials to raise smarter

GTM lead, commercialize faster with part-time support

Right hand man to help with analysis and structure

Clients: Startups, pre-seed, founders, accelerators

For Founders & Startups

Align pitch, KPI, and financials to raise smarter

GTM lead, commercialize faster with part-time support

Right hand man to help with analysis and structure

Clients: Startups, pre-seed, founders, accelerators

For Boards & Associations

Translate complex reports into action

Bridge operations and governance with clarity

Financial health, spotting risks and growth potential

Clients: Boards, family firms, associations, NGO, non-profit, boards

For Boards & Associations

Translate complex reports into action

Bridge operations and governance with clarity

Financial health, spotting risks and growth potential

Clients: Boards, family firms, associations, NGO, non-profit, boards

For Boards & Associations

Translate complex reports into action

Bridge operations and governance with clarity

Financial health, spotting risks and growth potential

Clients: Boards, family firms, associations, NGO, non-profit, boards

For Solo Operators, Investors & Advisors

Cash flow coaching - turn uncertainty into a usable cash plan

Balance growth & sanity - revenue and finance coaching

Due Dilligence Support - validating deals with a strategic outside perspective

Readiness advisor - prepare your business for M&A, exits, or capital raise

For Solo Operators, Investors & Advisors

Cash flow coaching - turn uncertainty into a usable cash plan

Balance growth & sanity - revenue and finance coaching

Due Dilligence Support - validating deals with a strategic outside perspective

Readiness advisor - prepare your business for M&A, exits, or capital raise

For Solo Operators, Investors & Advisors

Cash flow coaching - turn uncertainty into a usable cash plan

Balance growth & sanity - revenue and finance coaching

Due Dilligence Support - validating deals with a strategic outside perspective

Readiness advisor - prepare your business for M&A, exits, or capital raise

“If you don’t understand the numbers, you don’t understand the business.”

- Warren Buffet

“If you don’t understand the numbers, you don’t understand the business.”

- Warren Buffet

“If you don’t understand the numbers, you don’t understand the business.”

- Warren Buffet

Ready to Achieve Your Goals?

Drone shot of a running track at night

Ready to Achieve Your Goals?

Drone shot of a running track at night

Ready to Achieve Your Goals?

Drone shot of a running track at night

Who am I?

Based in Lomma, southern Sweden, but a citizen of the world, I work without borders. I operate fluently in both English and Swedish, adapting to each client’s needs.

I’m a results-driven business developer with a strong foundation in finance and accounting — and a proven track record in sales. With years of experience helping companies grow, I know how to identify opportunities, build lasting client relationships, and turn strategy into action. Whether I’m closing deals or shaping go-to-market plans, I bring sharp commercial insight and a relentless focus on value creation.

Beyond the spreadsheets and strategy, I’m someone who believes deeply in the power of perspective.

Traveling the world—and seeking out really good coffee along the way—is more than just a passion. It’s a philosophy. I believe that being well-traveled helps us see the world with less bias, more curiosity, and more compassion.

That lens shapes how I work: I listen first, speak plainly, and help founders and teams navigate complexity with clarity and calm.

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Concetrated triathlete grayscale